Thomas Friedman in the New York Times today set off a stink bomb when he claimed that Toyota has been backing American automakers in resisting higher fuel economy standards. The Union of Concerned Scientists responded with a campaign almost immediately – below is the text of my submission for that campaign. The first and third paragraphs are the automatically generated default drivel used by the system, the second is my own:

President, Toyota North America Shigeru Hayakawa

Dear Mr. Hayakawa,

I am writing to express my deep concern that your company has decided to actively oppose the Senate-passed increase to U.S. fuel economy standards. Toyota already complies with Japanese fuel economy standards aimed at reaching approximately 46 miles per gallon (U.S.) by 2010. Why are you denying American consumers the access to fuel efficient choices that both hybrid and conventional technologies can deliver in all vehicle classes?

As a current Prius owner, I am deeply disturbed by Toyota’s reluctance to set the standard. While I laud Toyota’s work on establishing one of the highest MPG automotive fleets anywhere, I am distressed that Toyota feels the need to continue the status quo, which, as you should well know by now, only damages the very environment Toyota claims to care about. Put your mouth where your money is, sir, and push for higher fuel economy standards in the United States.

I ask that you reverse your current course of action and declare publicly that Toyota can and will comply with the Senate fuel economy standards of 35 miles per gallon. You have the power to help Americans meet their varied driving needs while reducing oil dependence and global warming pollution.

I look forward to your reply.

Update (4:48PM): The Union of Concerned Scientists campaign is available here.