Toyota Announces New Hybrid Pricing

Toyota has announced new prices on the Toyota Highlander hybrid and the 2005 Prius:

The base MSRP for the 4×2 Highlander Hybrid Limited will be $37,890. The Highlander Hybrid Limited with 4WD-i will carry an MSRP of $39,290.

The Highlander Hybrid will begin arriving in Toyota dealerships in June 2005.

The groundbreaking Toyota Prius midsize sedan remains the best-selling gas-electric hybrid vehicle in the United States and the world. The most fuel-efficient midsize car in America, the Hybrid Synergy Drive powered Prius delivers exceptional fuel efficiency without compromising performance, comfort and safety.

Beginning April 4, the 2005 Prius will receive an adjusted MSRP of $20,975, a slight increase of $100, or 0.5 percent.

The $100 increase in 2005 Prius models is presumably to offset the increase in production allocations for U.S. models. Seems fair to me.

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